Vol. 2 No. 2 (2025): Journal of Applied Business and Information Technology

Focusing on the strategic use of big data and analytics, this issue presents groundbreaking approaches to leveraging information assets for business success. The research covers advanced predictive modeling, real-time business intelligence systems, and data governance frameworks that enable evidence-based decision making. Special attention is given to case studies demonstrating successful data strategy implementations across various sectors, offering practical guidance for executives and data professionals seeking to harness the full potential of their organizational data while maintaining security and compliance standards.